Anthony Butcher

It has to be worth a concerted effort I think.

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tito

I don't think UKIP has acknowledged my abdication of membership. I have put it to them in writing; as far as I am concerned my half of the deal is done. They can post me whatever they wish.

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marcus

I received it today as well. Do you know if it costs to order them? I would deliver one to every household if they had enough.

I think they should look to raise the funds to get one of these to every household in Britain.. Every single one.

This is an issue that everyone needs to be informed on.

How much would it be to get one in every household? On mass surely these could be produce at 10 p a dvd.

Paulonium

Indeed it is Anthony. A lot of effort was put into the 4 videos, and one of things I have been impressed with is the abilities of the motivated "few" that are active on this and other forums to spread the word. I would hope that a moderate, reasonable and relevant video programme would go down well to a much wider audience, if only it could be placed before them. That is where the membership can make a difference - an email to friends with an enclosed link, asking for it to be passed on - selective posting on blogs, forums etc... be creative.

Anthony Butcher

I think that delivery costs would be a major issue as well. The royal mail will obviously do special rates for bulk mailing, but we are talking about a large sum of money.

Then there is the question of how effective they are. As good as they are, most people will just see that it is something political and stick it in the bin. Can you imagine receiving a DVD of a party political broadcast from the Conservative party and rushing to stick it in your DVD player?

You like it becuase it is promoting your party and your beliefs. To most other people it is political spam. Unfortunate, but true. There is a big difference between watching something a friend has recommended and something received randomly through the post.

I think that some careful product and packaging testing would have to be done before it went out.

__________________
If you care about what's in your food and where it comes from, then get it labelled!
Label My Food - http://www.labelmyfood.org.uk

marcus

You could save on delivery costs by supporters just posting them through mail boxes. I hear your point. However it is not from the conservative or labour party. I also think the EU is a topic which has more people curious about than you think. I would say very much so in the South East. If I was going to post it anywhere it would be the South East and South West

Paulonium

I believe that it can be ordered to be sent to you or a friend by submitting a postal address via an email address. I think it is free of charge.

Anthony Butcher

You could certainly save a bit doing that, but when you think that the average UKIP branch has 5-10 activists who might be able to deliver.... complete coverage is impossible.

Also, without some careful testing first, I imagine many activsts would be thinking that their time would be better spent elsewhere. Their time is valuable and should be treated as such.

Then imagine you received something from the English Democrats or the green party. How many people would watch that? We are going to be talking in single digit percentages at best I imagine. At that point, you might be paying £5 for each person who watches it... even assuming your 10p production cost is real (and I suspect it will be slightly more than that).

This will sound patronising, (but it isn't meant to be, since enthusiasm is always a virtue), but you are exhibiting a classic case of an understimulated activist. This is something that members have been complaining about since 2005 - they just don't know how to promote the party and jump on anything that appears. The problem is that the party doesn't help activists at all, and doesn't tell you what to do. The result is a couple of thousand very keen members all doing their own thing.

There have been attempts at coordinated member activities before - the A5 cartoon cards, Trevor Coleman's billboards, the Let the People Decide campaign and so on. These do work to some extent, in that they give people a motivation and direction, but the results were unknown. As mentioned in other threads, the problem is that the efforts are sporadic and amateur, rather than coordinated, professional and targeted. I can't recall an attempt at a campaign in the last 18 months.

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If you care about what's in your food and where it comes from, then get it labelled!
Label My Food - http://www.labelmyfood.org.uk

tito

Yes, that's true, most people would put it in the bin. Sadly.

It would need to be very curious, not actually mention what it is. Even then, if you popped it in and that video started playing people would switch it off.
It would be very difficult for presenting to the masses.

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kernow

You're more out of touch than I thought Anthony! Doesn't Christchurch ring any bells ?