The video was always intended to be propagated virally. The YouTube clips were to raise interest and then point viewers to the long form 20 minute RemoteControl video. Whilst DVDs are part of the strategy, the easiest way to get the message beyond the normal circle of viewers is for the web address (
noremotecontrol.org has been registered. )to be passed from friend to friend, on forums, on blogs etc. Indeed, the truest use of virals is for the address and referrals to be placed on non-political blogs and forums. For example you will find the "Post Office closure viral" on a couple of FaceBook Groups concerned with protecting local Post Offices from closure.